Marc Di Gaspero started his journey at Potloc 2 years ago. With more than 10 years of experience in market and consumer research, he is at the helm of our research team that delivers hundreds…
read moreWhat does NPS stand for? Net Promoter Score, or NPS, measures customer experience and predicts business growth. This proven metric has had a profound effect in the business world and provides the core measurement for…
read moreInformation has become our lifeblood. Every decision must be data-driven, above all else. In this respect, consumer studies have proven to be a vital element of corporate strategy. The rise of social media has…
read moreIn the business environment, there is a huge gap between the experiences that customers want and whatever organizations are giving them. Over 67% of customers cite bad experience as the reason for turnover, though…
read moreSocial media surveys aren’t much different from the mail surveys of the old days; they are, after all, lists of questions people can answer by themselves. However, instead of being sent by mail, those online…
read moreWhy Emails Lists Are Still A Huge Assets for Retailers Email lists aren’t dead. While it’s not a new marketing channel and open rates have been dimnishing, email lists are still highly strategic for most…
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