Data Quality in the age of consumer panels: an interview with Potloc’s head of research Marc Di Gaspero

Marc Di Gaspero started his journey at Potloc 2 years ago. With more than 10 years of experience in market and consumer research, he is at the helm of our research team…

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Everything You Need to Know About NPS (Net Promoter Score)

What does NPS stand for? Net Promoter Score, or NPS, measures customer experience and predicts business growth. This proven metric has had a profound effect in the…

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5 reasons to use social media for your consumer studies

Information has become our lifeblood. Every decision must be data-driven, above all else. In this respect, consumer studies have proven to be a vital element of…

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How Customer Experience Research Pays Off

In the business environment, there is a huge gap between the experiences that customers want and whatever organizations are giving them.

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The Rise of Social Media Surveys

Social media surveys aren’t much different from the mail surveys of the old days; they are, after all, lists of questions people can answer by themselves. However,…

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Retailers Are Increasingly Leveraging Their Email List to Get Customer Insights

Why Emails Lists Are Still A Huge Assets for Retailers Email lists aren’t dead. While it’s not a new marketing channel and open rates have been dimnishing, email lists…

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