Potloc Insights: Survey methodology

11 New Technologies that are Disrupting Consumer Research

7 minutes read

Consumer research is currently undergoing a transformation due to a number of emerging technologies. Here are eleven noteworthy aspects of this revolution that are tremendously helping market researchers.

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Reaching the unreachable: Why social sampling gives researchers more reach and precision –and better quality results

8 minutes read

The Holy Grail of sampling in consumer research is finding the most relevant and honest participants who can be targeted in a niche way. And in doing so, meeting the time constraints of modern-day sampling. 

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Social Sampling Opens Up New Channels To Gain Customer Insights

6 minutes read

Our CEO and Co-Founder, Rodolphe Barrere, explains how Social Sampling is revolutionizing the way consumer research is done in this article for Forbes.

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10 advantages of Potloc consumer studies

6 minutes read

Let’s be frank: everyone hates surveys. Consumers don’t have the time (or the interest) to give you feedback. So how on earth does Potloc miraculously convince thousands of consumers to participate in their surveys every day, without offering any rewards?

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Online Panels: Benefits and Limitations

4 minutes read

In the last fifteen years, web panels have been described as an efficient method in market surveys. You might have guessed that the massive adoption of the internet and computing applications among the general public is behind that trend.

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Interview: Data Quality in the age of consumer panels

12 minutes read

Marc Di Gaspero started his journey at Potloc 2 years ago. With more than 10 years of experience in market and consumer research, he is at the helm of our research team that delivers hundreds of studies to businesses in categories as diverse as retail, real estate, CPG, and municipalities.

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