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Conducting consumer research through social networks, Potloc is a faster, more accurate way to conduct market research.

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11 New Technologies that are Disrupting Consumer Research
16 Aug 2021

11 New Technologies that are Disrupting Consumer Research

28 Jan 2021

10 advantages of Potloc consumer studies

Online Panels: Benefits and Limitations
30 Nov 2020

Online Panels: Benefits and Limitations

Data Quality in the age of consumer panels: an interview with Potloc’s head of research Marc Di Gaspero
26 Feb 2020

Interview: Data Quality in the age of consumer panels

5 reasons why transforming consumer research into a new communication channel is a great idea.
17 Dec 2019

5 reasons why turning consumer research into a new communication channel is a great idea.

Everything You Need to Know About NPS (Net Promoter Score)
05 Jun 2019

Everything You Need to Know About NPS (Net Promoter Score)

5 reasons to use social media for your consumer studies
21 May 2019

5 reasons to use social media for your consumer studies

How Customer Experience Research Pays Off
22 Jan 2019

How Customer Experience Research Pays Off

The Rise of Social Media Surveys
14 Dec 2018

The Rise of Social Media Surveys

Retailers Are Increasingly Leveraging Their Email List to Get Customer Insights
06 Dec 2018

Why Emails Lists Are Still A Huge Assets for Retailers

How Rewards Programs Are Changing Consumer Research
05 Dec 2018

How Rewards Programs Are Changing Consumer Research

The democratization of consumer research is accelerating
04 Dec 2018

The democratization of consumer research is accelerating

Why Customer Intercept Can Be A Great Tool For Retailers… Despite Its Limitations
27 Nov 2018

Customer Intercepts: A good Tool For Retailers?

Online reviews are disrupting the consumer researcher industry
19 Nov 2018

Online reviews are disrupting the consumer researcher industry

The elephant in the room: how Big Data at FAANG could eat the market research industry for breakfast
12 Nov 2018

How FAANG could eat the market research industry for breakfast

How DIY Surveys and online polls disrupt the market research industry
29 Oct 2018

How DIY Surveys and online polls disrupt the market research industry

NPS: Know your client satisfaction
06 Apr 2018

NPS: Know your client satisfaction

Trade area, Isochrone plan and Isodistance map
29 Sep 2017

Trade area, Isochrone plan and Isodistance map

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