Potloc Insights: Survey methodology

Consumer research is currently undergoing a transformation due to a number of emerging technologies. Here are eleven noteworthy aspects of this revolution that are tremendously helping market researchers.

The Holy Grail of sampling in consumer research is finding the most relevant and honest participants who can be targeted in a niche way. And in doing so, meeting the time constraints of modern-day sampling. 

Our CEO and Co-Founder, Rodolphe Barrere, explains how Social Sampling is revolutionizing the way consumer research is done in this article for Forbes.

Let’s be frank: everyone hates surveys. Consumers don’t have the time (or the interest) to give you feedback. So how on earth does Potloc miraculously convince thousands of consumers to participate in their surveys every day, without offering any rewards?

In the last fifteen years, web panels have been described as an efficient method in market surveys. You might have guessed that the massive adoption of the internet and computing applications among the general public is behind that trend.

Marc Di Gaspero started his journey at Potloc 2 years ago. With more than 10 years of experience in market and consumer research, he is at the helm of our research team that delivers hundreds of studies to businesses in categories as diverse as retail, real estate, CPG, and municipalities.