Marc Di Gaspero started his journey at Potloc 2 years ago. With more than 10 years of experience in market and consumer research, he is at the helm of our research team…
read moreWhat does NPS stand for? Net Promoter Score, or NPS, measures customer experience and predicts business growth. This proven metric has had a profound effect in the…
read moreInformation has become our lifeblood. Every decision must be data-driven, above all else. In this respect, consumer studies have proven to be a vital element of…
read more22/01/2019
How Customer Experience Research Pays Off
In the business environment, there is a huge gap between the experiences that customers want and whatever organizations are giving them.
read more14/12/2018
The Rise of Social Media Surveys
Social media surveys aren’t much different from the mail surveys of the old days; they are, after all, lists of questions people can answer by themselves. However,…
read moreWhy Emails Lists Are Still A Huge Assets for Retailers Email lists aren’t dead. While it’s not a new marketing channel and open rates have been dimnishing, email lists…
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