Potloc Insights: Social Media

If You Want to Gather Insights on Consumers, go Where they Hang Out: How Social Media is Changing Research

5 minutes read

Our CEO Rodolphe Barrere writes for Retail TouchPoints about how Social Media is changing research, and the way businesses are extracting insights by tapping into the collective intelligence of B2C and B2B audiences 

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Social Sampling Opens Up New Channels To Gain Customer Insights

7 minutes read

Our CEO and Co-Founder, Rodolphe Barrere, explains how Social Sampling is revolutionizing the way consumer research is done in this article for Forbes.

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Reaching the Unreachable: Why Social Media Sampling Provides Better Reach, Precision, and Results

10 minutes read

The hardest, but most rewarding, part of sampling both consumer and market research is finding the most relevant and honest participants who can be targeted in a niche way. In doing so, we can meet the time constraints of modern-day sampling.

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Stats to Make the Most out of your Consumer Research on Social Media

22 minutes read

Social media networks have been around for a while. Back in 1997, Six Degrees was all the rage until Facebook took the crown in 2004. In the following years, many entrepreneurs attempted to become the “new Zuckerberg”, stepping into this virtual world with platforms like Instagram, Snapchat or Whatsapp.

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