Potloc Insights: Retailers (6)

How FAANG could eat the market research industry for breakfast

8 minutes read

The Market Research Industry hit the $45USD billion mark in 2017. However, growth is slowing, decreasing to 2% since 2015. Companies are hungrier than ever for constant insights into consumer behavior, feedback on usage and data, as well as personal data Big tech companies known as FAANG, which stands for Facebook, Amazon, Apple, Netflix, and Google, are leading the charge in disrupting the market thanks to their ability to reach billions of consumers and handle a larger amount of data.

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Measuring Sales per square foot in an Omnichannel World

4 minutes read

An interesting reality is taking shape these days in the retail world.

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5 Ways To Do Local Marketing without breaking the bank

9 minutes read

The rise of powerful digital networks has given more tools for retailers to do local marketing campaigns. Nowadays you can reach out to customers within specific geographical zones and venues through listings and ads that leverage mobile devices’ positioning systems. Evidently, such can come at a non-negligible cost, however there are ways to leverage those tactics without causing too much damage to your ad budget.

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How DIY Surveys and online polls disrupt the market research industry

8 minutes read

The world’s leading survey provider, Survey Monkey, went public on September 26th, 2018, to the tune of $1.5 billion. Google Consumer Surveys has reached 50 countries, and Instagram makes polling users instant and engaging. While crunching big data and tracking trends are vital objectives, surveys remain an invaluable source of information for market research businesses.

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5 strategies to get your customers’ emails

2 minutes read

The mailing list has not gotten the love it deserves. The Direct Marketing Association found that, for every one dollar invested in email marketing, there was a $39.40 return. Furthermore, retailers that grow their email list can not only market more effectively to their customer base but also get more customer feedback faster.

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The Future Of Consumer Research – ICSC Conference

3 minutes read

The ICSC Canadian Convention is over, sadly. The retail /  real estate industry’s largest convention, held in Toronto, was dominated by one major theme: change.

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