Potloc Insights: Retailers (5)

Why Emails Lists Are Still A Huge Assets for Retailers

4 minutes read

Email lists aren’t dead. While it’s not a new marketing channel and open rates have been diminishing, email lists are still highly strategic for most retailers. Furthermore, an increasing number of retailers are using their own email lists to get greater insight on their customers through email surveys, a quick and less expensive manner of reaching consumers.

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How Rewards Programs Are Changing Consumer Research

4 minutes read

Loyalty programs are nothing new, in fact, they date back a century ago. A notable, early effort was the US-based S&H Green Stamp program in the 1930s. Consumers were provided with small stamps when they made purchases from participating retailers, stuck them onto pages of booklets, and redeemed them for products when the collected stamps had attained a specific value.

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The democratization of consumer research is accelerating

3 minutes read

The marketing research industry is facing several headwinds. Still, it has never been easier and as inexpensive to get consumer opinion. Not only is it possible to reach them very affordably through the internet, but it is also increasingly less necessary to ask them any questions. In fact, an unprecedented amount of behavioral and qualitative data can be collected without resorting to an opinion survey.

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Customer Intercepts: A good Tool For Retailers?

4 minutes read

Have you ever been asked to provide feedback on your shopping experience at the mall? By a real human that is? Chances are you took part in an intercept survey.

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How AI Can Improve Customer Experience

4 minutes read

In the past few years, artificial intelligence (commonly referred to as “AI”) has made immense progress and has found many applications in various industries. The retail sector is no exception. In a recent study conducted by BRP Consulting, it was discovered that in the next three years, there will be a 45% increase in the use of AI by retailers, notably from a customer experience perspective. Let’s examine some aspects of artificial intelligence that can benefit online as well as brick-and-mortar retailers.

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Online reviews are disrupting the consumer researcher industry

10 minutes read

OpenTable, TripAdvisor, Google Reviews, Yelp, Foursquare, Facebook, Amazon, Booking.com, the list goes on. All of these well-established brands rely on consumer-generated content to generate a huge amount of retailers’ and products’ reviews.

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