How Rewards Programs Are Changing Consumer Research

Loyalty programs are nothing new, in fact they date back a century ago. A notable, early effort was the US-based S&H Green Stamp program in the 1930’s. Consumers were…

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The democratization of consumer research is accelerating

The marketing research industry is facing several headwinds. Still, it has never been easier and as inexpensive to get consumer opinion. Not only is it possible to reach…

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Why Customer Intercept Can Be A Great Tool For Retailers… Despite Its Limitations

Have you ever been asked to provide feedback on your shopping experience at the mall? By a real human that is? Chances are you took part in an intercept survey.

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20 influencers in the world of retail in Canada

We at POTLOC would like to take the time to recognize Canadian industry professionals whose influence can be felt throughout the world of retail. Whether it’s developing…

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How AI Can Improve Customer Experience

In the past few years, artificial intelligence (commonly referred to as “AI”) has made immense progress and has found many applications in various industries. The retail…

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Online reviews are disrupting the consumer researcher industry

OpenTable, TripAdvisor, Google Reviews, Yelp, Foursquare, Facebook, Amazon, Booking.com, the list goes on. All of these well-established brands rely on…

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