Potloc Insights: Retailers (5)

How Rewards Programs Are Changing Consumer Research

4 minutes read

Loyalty programs are nothing new, in fact, they date back a century ago. A notable, early effort was the US-based S&H Green Stamp program in the 1930s. Consumers were provided with small stamps when they made purchases from participating retailers, stuck them onto pages of booklets, and redeemed them for products when the collected stamps had attained a specific value.

Read More

The democratization of consumer research is accelerating

3 minutes read

The marketing research industry is facing several headwinds. Still, it has never been easier and as inexpensive to get consumer opinion. Not only is it possible to reach them very affordably through the internet, but it is also increasingly less necessary to ask them any questions. In fact, an unprecedented amount of behavioral and qualitative data can be collected without resorting to an opinion survey.

Read More

Customer Intercepts: A good Tool For Retailers?

4 minutes read

Have you ever been asked to provide feedback on your shopping experience at the mall? By a real human that is? Chances are you took part in an intercept survey.

Read More

How AI Can Improve Customer Experience

4 minutes read

In the past few years, artificial intelligence (commonly referred to as “AI”) has made immense progress and has found many applications in various industries. The retail sector is no exception. In a recent study conducted by BRP Consulting, it was discovered that in the next three years, there will be a 45% increase in the use of AI by retailers, notably from a customer experience perspective. Let’s examine some aspects of artificial intelligence that can benefit online as well as brick-and-mortar retailers.

Read More

Online reviews are disrupting the consumer researcher industry

10 minutes read

OpenTable, TripAdvisor, Google Reviews, Yelp, Foursquare, Facebook, Amazon, Booking.com, the list goes on. All of these well-established brands rely on consumer-generated content to generate a huge amount of retailers’ and products’ reviews.

Read More

Clicks to Bricks: Why Do Online Retailers Go Physical?

3 minutes read

There is a recent phenomenon which is sometimes called “clicks to bricks”. In other words: online retailers building physical stores. A report by Jones Lang LaSalle points that digitally native brands such as Casper, Adore Me and Allbirds are about to open 850 new “physical” stores over the next five years. Even Amazon, the e-commerce king, has started initiatives such as Amazon Go (a chain of physical grocery stores). Let’s explore some of the reasons behind that fascinating trend.

Read More