Potloc Insights: Retailers (4)

Why Stadiums Need to Listen to Sports Fans

6 minutes read

Across North America, stadium audiences are dropping sharply. The Major League Baseball (MLB) loses nearly a million spectators a year. The National Football League (NFL) and Canadian Football League (CFL) are undergoing a similar situation. The pro sports leagues are on the alert, they must pay off their expensive new stadiums while rethinking the stadium experience for a generation that does not have the same relationship to the sport as previous ones.

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Why The Luxury Retail Segment Is Exploding In Canada

5 minutes read

The Canadian luxury retail market is red hot right now. Indeed, there has been an increase of upscale brands opening flagship stores in major cities (especially Toronto and Vancouver) over the last three years, notably French fashion houses Chanel, Hermès as well as Swiss watchmaker Richard Mille. According to Retail Insider, almost 40 percent of the about 50 new international retailers that entered Canada in 2017 were considered to be “in the luxury segment of the market”.

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The Rise of Grocerytainment: Food for fun

3 minutes read

These days the grocery store has become much more than just a place to buy food and household goods.   It’s now a social gathering place – and in some cases even a place to play – as the trend toward grocerytainment takes hold.  

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The Rise of Social Media Surveys

7 minutes read

Social media surveys aren’t much different from the mail surveys of the old days; they are, after all, lists of questions people can answer by themselves. However, instead of being sent by mail, those online questionnaires are pushed to their target market demographics through social media ads. Let’s explore some of the reasons as to why they have become more and more popular in recent years.

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How To Use Scarcity To Increase Sales

5 minutes read

You have probably noticed that some retail stores and restaurants limit the number of items they have in stock, the number of tables they can serve, or even their opening hours. Such creates “scarcity”, and signals to the market what they are offering is desirable. Let’s explore this powerful concept.

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Why Emails Lists Are Still A Huge Assets for Retailers

4 minutes read

Email lists aren’t dead. While it’s not a new marketing channel and open rates have been diminishing, email lists are still highly strategic for most retailers. Furthermore, an increasing number of retailers are using their own email lists to get greater insight on their customers through email surveys, a quick and less expensive manner of reaching consumers.

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