Why Stadiums Need to Listen to Sports Fans

Across North America, stadium audiences are dropping sharply. The Major League Baseball (MLB) loses nearly a million spectators a year. The National Football League…

read more

Why The Luxury Retail Segment Is Exploding In Canada

The Canadian luxury retail market is red hot right now. Indeed, there has has been an increase of upscale brands opening flagship stores in major cities (especially…

read more

The Rise of Grocerytainment

These days the grocery store has become much more than just a place to buy food and household goods.   It’s now a social gathering place – and in some cases even a place…

read more

The Rise of Social Media Surveys

Social media surveys aren’t much different from the mail surveys of the old days; they are, after all, lists of questions people can answer by themselves. However,…

read more

How To Use Scarcity To Increase Sales

You have probably noticed that some retail stores and restaurants limit the number of items they have in stock, the number of tables they can serve or even their opening…

read more

Retailers Are Increasingly Leveraging Their Email List to Get Customer Insights

Why Emails Lists Are Still A Huge Assets for Retailers Email lists aren’t dead. While it’s not a new marketing channel and open rates have been dimnishing, email lists…

read more