Potloc Insights: Retailers

By 2025, global eCommerce sales are expected to reach nearly 7.4 trillion US dollars¹. With an anticipated USD 5.5 trillion in sales this year, eCommerce is becoming indispensable for businesses and consumers. Over 20% of global retail sales are anticipated to come from online purchases, meaning that a fifth of consumers will shop from the comfort of their homes instead of in their local stores. While brick-and-mortar retailers might be troubled by the rise of online shopping, storefronts are far from becoming obsolete.

In the last fifteen years, web panels have been described as an efficient method in market surveys. You might have guessed that the massive adoption of the internet and computing applications among the general public is behind that trend.

Net Promoter Score, or NPS, measures customer experience and predicts business growth. This proven metric has had a profound effect in the business world and provides the core measurement for customer experience management programs around the globe.

Placing the client at the centre of your company’s concerns has become a key step in putting a strong marketing strategy in place.

Information has become our lifeblood. Every decision must be data-driven, above all else. In this respect, consumer studies have proven to be a vital element of corporate strategy.

Several different consumer profiles comprise a single store’s clientele. These groups of consumers have their own specific buying habits and expectations; efficiently attracting them into your store requires a distinct form of treatment. Here is how you can benefit from your five primary client groups.