Everything You Need to Know About NPS (Net Promoter Score)

What does NPS stand for? Net Promoter Score, or NPS, measures customer experience and predicts business growth. This proven metric has had a profound effect in the…

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The advantages of a customer-centric strategy

Placing the client at the centre of your company’s concerns has become a key step in putting a strong marketing strategy in place.

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5 reasons to use social media for your consumer studies

Information has become our lifeblood. Every decision must be data-driven, above all else. In this respect, consumer studies have proven to be a vital element of…

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5 consumer profiles with opinions that matter

Several different consumer profiles comprise a single store’s clientele. These groups of consumers have their own specific buying habits and expectations; efficiently…

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Do mini Shopping Carts for Kids increase sales?

Customer in Training, reads the little flag-shaped sign. The six-year-old girl valiantly pushes her mini shopping cart down the aisles, her candy-pink fairy costume…

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The Secret to a Successful International Expansion

We all know about Target, which lost $2 Billion over two years on Canadian soil. Many giants, leaders in their sector, have failed despite their size, resources, and…

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