Potloc Insights: Retail trends

Online Panels: Benefits and Limitations

4 minutes read

In the last fifteen years, web panels have been described as an efficient method in market surveys. You might have guessed that the massive adoption of the internet and computing applications among the general public is behind that trend.

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Voice of Customer programs could have saved these 5 retailers

5 minutes read

After 130 years of existence, Sears found itself under the US creditor protection act on October 14. What lesson should be learned from this major event? Never stop listening to your customers and implementing Voice of Customer (VoC) programs.

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The Secret to a Successful International Expansion

6 minutes read

We all know about Target, which lost $2 billion over two years on Canadian soil. Many giants, leaders in their sector, have failed despite their size, resources, and strategy.

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4 Golden rules of retail survival

5 minutes read

In a complex world, being intelligent means ignoring the irrelevant rather than accumulating an abundance of information. Yet retailers rely on increasingly more complex data in order to act. Almost all of their forecasts turn out to be completely wrong, while current forecasts, including the announcement of the death of the retail trade, follow the same path. Here are four golden rules to follow in order to make enlightened decisions in a changing world that nobody seems to understand anymore.

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Amazon Go, a Window into the Future of Retail?

5 minutes read

Amazon entered the food retail space when it launched AmazonFresh in March 2017 and has found other ways to grow its footprint in the sector, acquiring Whole Foods in the process. The retail giant could open 3,000 cashier-less Amazon Go stores by 2021 according to a recent Bloomberg report. New research from RBC Capital Markets even shows that if Amazon opens the projected number of these forward thinking shops by 2021, the company could generate roughly $4.5 billion in sales a year. So… could Amazon Go become the future of retail? Let’s find out.

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Everything you always wanted to know about Omnichannel

2 minutes read

Many companies already have an omnichannel strategy. Is this the first time you’ve heard these words? If so, then you are part of the 55% of companies that have not developed an omnichannel strategy.

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