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Conducting consumer research through social networks, Potloc is a faster, more accurate way to conduct market research.

Featured Articles

16 Nov. 2022

If You Want to Gather Insights on Consumers, go Where they Hang Out: How Social Media is Changing Research

Our CEO Rodolphe Barrere writes for Retail TouchPoints about how Social Media is changing research and how businesses extract insights by tapping into the collective intelligence of B2C and B2B audiences.

Consumer research Consumer research on Social Media Social Media Resources

17 Oct. 2022

Retailers: 9 key steps to move to the circular economy

Consumer research Customer experience Retail Environment

08 Jun. 2021

Social Sampling Opens Up New Channels To Gain Customer Insights

Consumer research Social Media Survey methodology Resources

Reaching the unreachable: Why social sampling gives researchers more reach and precision –and better quality results

01 Jun. 2021

Reaching the Unreachable: Why Social Media Sampling Provides Better Reach, Precision, and Results

Consumer research Consumer research on Social Media Social Media Survey methodology

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