Measuring Sales per square foot in an Omni-Channel World

An interesting reality is taking shape these days in the retail world.

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How DIY Surveys and online polls disrupt the market research industry

The world’s leading survey provider, Survey Monkey, went public on September 26th, 2018 to the tune of $1.5 billion. Google Consumer Surveys has reached 50 countries,…

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The Future Of Consumer Research – ICSC – Full Conference

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The 10 advantages of Potloc consumer studies

Let’s be frank: everyone hates surveys. Consumers don’t have the time (or the interest) to give you feedback. So how on earth does POTLOC miraculously convince thousands…

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NPS: Know your client satisfaction

Utilizing Net Promoter Score (NPS) has been growing as a marketing trend over the last few years. NPS is the ultimate chief indicator of client satisfaction and…

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Trade area, Isochrone plan and Isodistance map

To understand the way traffic functions around a store or shopping centre, it’s helpful to properly analyze its Trade area, its isochrone map and its isodistance zone.…

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