Retailers Are Increasingly Leveraging Their Email List to Get Customer Insights

Why Emails Lists Are Still A Huge Assets for Retailers Email lists aren’t dead. While it’s not a new marketing channel and open rates have been dimnishing, email lists…

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How Rewards Programs Are Changing Consumer Research

Loyalty programs are nothing new, in fact they date back a century ago. A notable, early effort was the US-based S&H Green Stamp program in the 1930’s. Consumers were…

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The democratization of consumer research is accelerating

The marketing research industry is facing several headwinds. Still, it has never been easier and as inexpensive to get consumer opinion. Not only is it possible to reach…

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POTLOC IS REINVENTING ITSELF

It all started with a game.  

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Why Customer Intercept Can Be A Great Tool For Retailers… Despite Its Limitations

Have you ever been asked to provide feedback on your shopping experience at the mall? By a real human that is? Chances are you took part in an intercept survey.

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How AI Can Improve Customer Experience

In the past few years, artificial intelligence (commonly referred to as “AI”) has made immense progress and has found many applications in various industries. The retail…

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