How to use Trade Areas strategically?

In your brand success toolbox, the trade area remains a benchmark to identify a commercial location’s geographic potential. This visual tool helps to understand how the…

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THE RESULTS SECTION : Our tips for understanding and exploiting your data

Your study gives you a large amount of data. Here are some tips for understanding and using them.

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How To Deliver A Great Customer Experience On A Consistent Basis

Delivering a great customer experience is not that difficult for a small shopkeeper who doesn’t have any employees. It’s all about knowing the products, understanding…

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3 Approaches to Measuring Customer Satisfaction

Businesses that consistently deliver quality services or products to their respective markets usually have mastered the art of customer satisfaction. This is not a walk…

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How Customer Experience Research Pays Off

In the business environment, there is a huge gap between the experiences that customers want and whatever organizations are giving them.

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The Rise of Social Media Surveys

Social media surveys aren’t much different from the mail surveys of the old days; they are, after all, lists of questions people can answer by themselves. However,…

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