Potloc Insights: Resources

Our CEO Rodolphe Barrere writes for Retail TouchPoints about how Social Media is changing research, and the way businesses are extracting insights by tapping into the collective intelligence of B2C and B2B audiences 

Our CEO and Co-Founder, Rodolphe Barrere, explains how Social Sampling is revolutionizing the way consumer research is done in this article for Forbes.

Let’s be frank: everyone hates surveys. Consumers don’t have the time (or the interest) to give you feedback. So how on earth does Potloc miraculously convince thousands of consumers to participate in their surveys every day, without offering any rewards?

Social media surveys are the newest addition to consumer research methodologies. While social networks have been around for a while now, research methodologies have remained somewhat within the traditional spectrum of online panels, phone and intercept interviews. 

Social media networks have been around for a while. Back in 1997, Six Degrees was all the rage until Facebook took the crown in 2004. In the following years, many entrepreneurs attempted to become the “new Zuckerberg”, stepping into this virtual world with platforms like Instagram, Snapchat or Whatsapp.

At Potloc, we wanted to give a voice to the brave health workers who are in the front lines of the COVID-19 crisis in Canada. We conducted a study in partnership with the Canadian Public Health Association.