Social media surveys are the newest addition to consumer research methodologies. While social networks have been around for a while now, research methodologies have…
read more09/07/2020
7 Myths About Social Media Surveys Debunked
Social media networks have been around for a while. Back in 1997, Six Degrees was all the rage until Facebook took the crown in 2004. In the following years, many…
read moreAt Potloc, we wanted to give a voice to the brave health workers who are in the front lines of the COVID-19 outbreak. We are releasing data from a study conducted in…
read moreMarc Di Gaspero started his journey at Potloc 2 years ago. With more than 10 years of experience in market and consumer research, he is at the helm of our research team…
read moreAt Potloc we thrive on curiosity. And it is the consumers we question that guide our never-ending learning path. So, to spice things up a little, we decided to use our…
read more11/04/2019
Towards Data-driven Companies
With the advent of Big Data, improving data performance, whether its source is internal, from surveys or market studies, is eminently strategic. Effective internal…
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