7 Myths About Social Media Surveys Debunked

Social media surveys are the newest addition to consumer research methodologies. While social networks have been around for a while now, research methodologies have…

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Stats to Make the Most out of your Consumer Research on Social Media

Social media networks have been around for a while. Back in 1997, Six Degrees was all the rage until Facebook took the crown in 2004. In the following years, many…

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Potloc Study: Canadian health workers share their insights from the front lines of the COVID-19 pandemic

At Potloc, we wanted to give a voice to the brave health workers who are in the front lines of the COVID-19 outbreak.  We are releasing data from a study conducted in…

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Data Quality in the age of consumer panels: an interview with Potloc’s head of research Marc Di Gaspero

Marc Di Gaspero started his journey at Potloc 2 years ago. With more than 10 years of experience in market and consumer research, he is at the helm of our research team…

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5 key findings of Potloc’s survey for the Canadian Federal Election

At Potloc we thrive on curiosity. And it is the consumers we question that guide our never-ending learning path. So, to spice things up a little, we decided to use our…

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Towards Data-driven Companies

With the advent of Big Data, improving data performance, whether its source is internal, from surveys or market studies, is eminently strategic. Effective internal…

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