Potloc Insights: Real Estate

In the last fifteen years, web panels have been described as an efficient method in market surveys. You might have guessed that the massive adoption of the internet and computing applications among the general public is behind that trend.

It was the year 2017 when the “Retail Apocalypse” made headlines, sending retailers and shopping mall operators into a frantic panic. Two years after, the sinister doomsday keeps popping up in the press as a dark reminder of the sword hanging above businesses’ heads. The big question everyone seems to try to answer is “what to do to survive and –not only survive but thrive”?

Many companies already have an omnichannel strategy. Is this the first time you’ve heard these words? If so, then you are part of the 55% of companies that have not developed an omnichannel strategy.

In this modern era, almost everything we do generates data. That includes purchasing goods online and offline. Understanding these huge volumes of data goes beyond human capabilities, hence retailers can deploy machine learning solutions to make sense of these. Let’s explore such developments, methods, and insights that are modernizing the retail sector.

You may remember the movie “Minority Report” in which the irises of pedestrians are scanned in public spaces. In 2019, this technology is no longer a distant reality, and that includes the retail sector.

The ICSC Whistler Conference, which takes place January 27-29 at the Fairmont Chateau Whistler Resort, is a must for North American real estate and retail professionals. Not only is it one of the most sought-after conferences in those fields, but it’s also a perfect excuse to combine business and pleasure.