Potloc Insights: Potloc News

The Future Of Research Is Social

9 minutes read

According to Hootsuite’s latest Digital Statshot Report, more than half of the world’s population is now on social media. Not ever in human history, we had such vast access to information, people, news, and interconnectivity. The implications of this are numerous in terms of human communication, how people interact with brands and businesses worldwide, and how companies extract consumers’ insights.

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Potloc raises $20M in Series A

5 minutes read

At Potloc, we’ve been working towards a clear vision of the future of consumer research —one that has evolved with the modern consumer and along with their use of social media. One that for consumers is a seamless, non-intrusive way to express their opinions. And for enterprises, it is a hyper-targeted and accurate way to understand the communities they serve via social networks. 

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Insights from the Canadian front lines of the COVID-19 pandemic

4 minutes read

At Potloc, we wanted to give a voice to the brave health workers who are in the front lines of the COVID-19 crisis in Canada. We conducted a study in partnership with the Canadian Public Health Association.

 

 

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5 reasons why turning consumer research into a new communication channel is a great idea.

4 minutes read

Traditionally, consumer research has been about asking questions to consumers to understand their behaviors. No matter what method is being used, once the survey is over, the communication usually ends. If you think about it, in a way, this approach is “using” the consumer to extract his opinions, and then treating them almost like a date you’ll never call back.

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