Everything You Need to Know About NPS (Net Promoter Score)

What does NPS stand for? Net Promoter Score, or NPS, measures customer experience and predicts business growth. This proven metric has had a profound effect in the…

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The advantages of a customer-centric strategy

Placing the client at the centre of your company’s concerns has become a key step in putting a strong marketing strategy in place.

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5 consumer profiles with opinions that matter

Several different consumer profiles comprise a single store’s clientele. These groups of consumers have their own specific buying habits and expectations; efficiently…

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Do mini Shopping Carts for Kids increase sales?

Customer in Training, reads the little flag-shaped sign. The six-year-old girl valiantly pushes her mini shopping cart down the aisles, her candy-pink fairy costume…

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Voice of Customer programs could have saved these 5 retailers

After 130 years of existence, Sears found itself under the US creditor protection act on October 14. What lesson should be learned from this major event? Never stop…

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Amazon Go, a Window into the Future of Retail?

Amazon entered the food retail space when it launched AmazonFresh in March 2017 and has found other ways to grow its footprint in the sector, acquiring Whole Foods in…

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