Why Customer Intercept Can Be A Great Tool For Retailers… Despite Its Limitations

Have you ever been asked to provide feedback on your shopping experience at the mall? By a real human that is? Chances are you took part in an intercept survey.

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10 New Technologies That Will Disrupt Consumer Research

Consumer research is currently undergoing a transformation due to a number of emerging technologies. Here are ten noteworthy aspects of this revolution that will…

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The 10 advantages of Potloc consumer studies

Let’s be frank: everyone hates surveys. Consumers don’t have the time (or the interest) to give you feedback. So how on earth does POTLOC miraculously convince thousands…

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Shopping centres: using the Net Promoter Score to retain clientele

On average, an industry’s Net Promoter leader outgrows its competitors by a factor greater than two times. The Net Promoter Score (NPS) is a measurement of client…

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Why are billionaire hippies successful three times over?

What do Ben Cohen and Jerry Greenfield of Ben & Jerry’s, John Mackey of Whole Foods and Yvon Chouinard of Patagonia have in common? They all built commercial empires…

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Are ethical shoppers really just trendy hypocrites?

Shopping ethically has never been more popular than it is now. At least, that’s what studies seem to suggest. In 2013, only 2% of consumers were interested in a…

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