3 Approaches to Measuring Customer Satisfaction

Businesses that consistently deliver quality services or products to their respective markets usually have mastered the art of customer satisfaction. This is not a walk…

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Why The Luxury Retail Segment Is Exploding In Canada

The Canadian luxury retail market is red hot right now. Indeed, there has has been an increase of upscale brands opening flagship stores in major cities (especially…

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The Rise of Social Media Surveys

Social media surveys aren’t much different from the mail surveys of the old days; they are, after all, lists of questions people can answer by themselves. However,…

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Retailers Are Increasingly Leveraging Their Email List to Get Customer Insights

Why Emails Lists Are Still A Huge Assets for Retailers Email lists aren’t dead. While it’s not a new marketing channel and open rates have been dimnishing, email lists…

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How Rewards Programs Are Changing Consumer Research

Loyalty programs are nothing new, in fact they date back a century ago. A notable, early effort was the US-based S&H Green Stamp program in the 1930’s. Consumers were…

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The democratization of consumer research is accelerating

The marketing research industry is facing several headwinds. Still, it has never been easier and as inexpensive to get consumer opinion. Not only is it possible to reach…

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