5 key findings of Potloc’s survey for the Canadian Federal Election

At Potloc we thrive on curiosity. And it is the consumers we question that guide our never-ending learning path. So, to spice things up a little, we decided to use our…

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Everything You Need to Know About NPS (Net Promoter Score)

What does NPS stand for? Net Promoter Score, or NPS, measures customer experience and predicts business growth. This proven metric has had a profound effect in the…

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The advantages of a customer-centric strategy

Placing the client at the centre of your company’s concerns has become a key step in putting a strong marketing strategy in place.

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5 reasons to use social media for your consumer studies

Information has become our lifeblood. Every decision must be data-driven, above all else. In this respect, consumer studies have proven to be a vital element of…

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How to use Trade Areas strategically?

In your brand success toolbox, the trade area remains a benchmark to identify a commercial location’s geographic potential. This visual tool helps to understand how the…

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How To Deliver A Great Customer Experience On A Consistent Basis

Delivering a great customer experience is not that difficult for a small shopkeeper who doesn’t have any employees. It’s all about knowing the products, understanding…

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