Consumer research

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Stats to Make the Most out of your Consumer Research on Social Media

1200 628 POTLOC INSIGHTS

Social media networks have been around for a while. Back in 1997, Six Degrees was all the rage until Facebook took the crown in 2004. In the following years, many entrepreneurs attempted to become the…

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Potloc Study Canadian health workers share their insights from the front lines of the COVID-19 pandemic

Potloc Study: Canadian health workers share their insights from the front lines of the COVID-19 pandemic

1100 576 POTLOC INSIGHTS

At Potloc, we wanted to give a voice to the brave health workers who are in the front lines of the COVID-19 outbreak.  We are releasing data from a study conducted in partnership with the…

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Data Quality in the age of consumer panels: an interview with Potloc’s head of research Marc Di Gaspero

1692 831 POTLOC INSIGHTS

Marc Di Gaspero started his journey at Potloc 2 years ago. With more than 10 years of experience in market and consumer research, he is at the helm of our research team that delivers hundreds…

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Potloc team celebrates Series A Nov 2019

From a kitchen table to raising $13M in Series A

753 394 POTLOC INSIGHTS

At Potloc, we’ve been working towards a clear vision of the future of consumer research —one that has evolved with the modern consumer. One that for consumers is a seamless, non-intrusive way to express their…

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5 key findings of Potloc’s survey for the Canadian Federal Election

984 573 POTLOC INSIGHTS

At Potloc we thrive on curiosity. And it is the consumers we question that guide our never-ending learning path. So, to spice things up a little, we decided to use our methodology –and the brains…

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Everything You Need to Know About NPS (Net Promoter Score)

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What does NPS stand for? Net Promoter Score, or NPS, measures customer experience and predicts business growth. This proven metric has had a profound effect in the business world and provides the core measurement for…

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