With 3.96 billion people using social media today, sampling on social channels is the next research frontier. According to Hootsuite’s latest Digital Statshot Report,…
read more26/01/2021
The Future Of Research Is Social
09/12/2020
Potloc raises $20M in Series A
At Potloc, we’ve been working towards a clear vision of the future of consumer research —one that has evolved with the modern consumer and along with their use of social…
read more09/07/2020
7 Myths About Social Media Surveys Debunked
Social media surveys are the newest addition to consumer research methodologies. While social networks have been around for a while now, research methodologies have…
read moreSocial media networks have been around for a while. Back in 1997, Six Degrees was all the rage until Facebook took the crown in 2004. In the following years, many…
read moreAt Potloc, we wanted to give a voice to the brave health workers who are in the front lines of the COVID-19 outbreak. We are releasing data from a study conducted in…
read moreMarc Di Gaspero started his journey at Potloc 2 years ago. With more than 10 years of experience in market and consumer research, he is at the helm of our research team…
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