Retailers | POTLOC INSIGHTS

05/06/2019

Everything You Need to Know About NPS (Net Promoter Score)

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What does NPS stand for? Net Promoter Score, or NPS, measures customer experience and predicts business growth. This proven metric has had a profound effect in the business world and provides the core measurement for…

22/05/2019

The advantages of a customer-centric strategy

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Placing the client at the centre of your company’s concerns has become a key step in putting a strong marketing strategy in place. It is rumoured that Amazon CEO Jeff Bezos likes having an…

21/05/2019

5 reasons to use social media for your consumer studies

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Information has become our lifeblood. Every decision must be data-driven, above all else. In this respect, consumer studies have proven to be a vital element of corporate strategy. The rise of social media has…

15/04/2019

5 consumer profiles with opinions that matter

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Several different consumer profiles comprise a single store’s clientele. These groups of consumers have their own specific buying habits and expectations; efficiently attracting them into your store requires a distinct form of treatment. Here is…

11/04/2019

Towards Data-driven Companies

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With the advent of Big Data, improving data performance, whether its source is internal, from surveys or market studies, is eminently strategic. Effective internal corporate structuring is therefore essential. Today, having the right information…

09/04/2019

Do mini Shopping Carts for Kids increase sales?

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Customer in Training, reads the little flag-shaped sign. The six-year-old girl valiantly pushes her mini shopping cart down the aisles, her candy-pink fairy costume making waves with each step. Some customers find it touching. But…