Resources

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Stats to Make the Most out of your Consumer Research on Social Media

1200 628 POTLOC INSIGHTS

Social media networks have been around for a while. Back in 1997, Six Degrees was all the rage until Facebook took the crown in 2004. In the following years, many entrepreneurs attempted to become the…

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Potloc Study Canadian health workers share their insights from the front lines of the COVID-19 pandemic

Potloc Study: Canadian health workers share their insights from the front lines of the COVID-19 pandemic

1100 576 POTLOC INSIGHTS

At Potloc, we wanted to give a voice to the brave health workers who are in the front lines of the COVID-19 outbreak.  We are releasing data from a study conducted in partnership with the…

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Data Quality in the age of consumer panels: an interview with Potloc’s head of research Marc Di Gaspero

1692 831 POTLOC INSIGHTS

Marc Di Gaspero started his journey at Potloc 2 years ago. With more than 10 years of experience in market and consumer research, he is at the helm of our research team that delivers hundreds…

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5 key findings of Potloc’s survey for the Canadian Federal Election

984 573 POTLOC INSIGHTS

At Potloc we thrive on curiosity. And it is the consumers we question that guide our never-ending learning path. So, to spice things up a little, we decided to use our methodology –and the brains…

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Towards Data-driven Companies

2500 1494 POTLOC INSIGHTS

With the advent of Big Data, improving data performance, whether its source is internal, from surveys or market studies, is eminently strategic. Effective internal corporate structuring is therefore essential.   Today, having the right information…

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How to use Trade Areas strategically?

2068 1037 POTLOC INSIGHTS

In your brand success toolbox, the trade area remains a benchmark to identify a commercial location’s geographic potential. This visual tool helps to understand how the geographical origin of your customers influences your business results.…

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