Potloc News | POTLOC INSIGHTS

09/12/2020

Potloc raises $20M in Series A

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At Potloc, we’ve been working towards a clear vision of the future of consumer research —one that has evolved with the modern consumer and along with their use of social media. One that for consumers…

16/04/2020

Potloc Study: Canadian health workers share their insights from the front lines of the COVID-19 pandemic

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At Potloc, we wanted to give a voice to the brave health workers who are in the front lines of the COVID-19 outbreak. We are releasing data from a study conducted in partnership with the…

26/02/2020

Data Quality in the age of consumer panels: an interview with Potloc’s head of research Marc Di Gaspero

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Marc Di Gaspero started his journey at Potloc 2 years ago. With more than 10 years of experience in market and consumer research, he is at the helm of our research team that delivers hundreds…

17/12/2019

5 reasons why transforming consumer research into a new communication channel is a great idea.

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Out with the old, in with the new Traditionally, consumer research has been about asking questions to consumers to understand their behaviors. No matter what method is being used, once the survey is over, the…