Potloc Insights

Discover the Potloc Blog: Conducting consumer research through social networks, Potloc is a faster, more accurate way to conduct market research.

Customer Intercepts: A good Tool For Retailers?

4 minutes read

Have you ever been asked to provide feedback on your shopping experience at the mall? By a real human that is? Chances are you took part in an intercept survey.

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20 influencers in the world of retail in Canada

8 minutes read

At Potloc would like to take the time to recognize Canadian industry professionals whose influence can be felt throughout the world of retail. Whether it’s developing new software that disrupts the retail industry, revitalizing the retail division of their Fortune 500 employer, or garnering an attentive audience as a journalist, we believe the following 20 people have earned recognition for their influence within Canadian retail.

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How AI Can Improve Customer Experience

4 minutes read

In the past few years, artificial intelligence (commonly referred to as “AI”) has made immense progress and has found many applications in various industries. The retail sector is no exception. In a recent study conducted by BRP Consulting, it was discovered that in the next three years, there will be a 45% increase in the use of AI by retailers, notably from a customer experience perspective. Let’s examine some aspects of artificial intelligence that can benefit online as well as brick-and-mortar retailers.

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What’s the Use? Mixing up mixed-use developments

5 minutes read

Harmoniously assembling commercial, residential, and entertainment elements in a given space is a meticulous balancing act and can leave realtors scratching their heads. William Logar, Vice President of Development Sett Capital, commented at the Canadian Apartment Investment Conference that “it is critical to have the right mix of uses—how they come together and how they fit—you must make sure the uses commingle effectively.”

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Online reviews are disrupting the consumer researcher industry

9 minutes read

OpenTable, TripAdvisor, Google Reviews, Yelp, Foursquare, Facebook, Amazon, Booking.com, the list goes on. All of these well-established brands rely on consumer-generated content to generate a huge amount of retailers’ and products’ reviews.

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Clicks to Bricks: Why Do Online Retailers Go Physical?

3 minutes read

There is a recent phenomenon which is sometimes called “clicks to bricks”. In other words: online retailers building physical stores. A report by Jones Lang LaSalle points that digitally native brands such as Casper, Adore Me and Allbirds are about to open 850 new “physical” stores over the next five years. Even Amazon, the e-commerce king, has started initiatives such as Amazon Go (a chain of physical grocery stores). Let’s explore some of the reasons behind that fascinating trend.

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