Potloc Insights

Social media surveys aren’t much different from the mail surveys of the old days; they are, after all, lists of questions people can answer by themselves. However, instead of being sent by mail, those online questionnaires are pushed to their target market demographics through social media ads. Let’s explore some of the reasons as to why they have become more and more popular in recent years.

You have probably noticed that some retail stores and restaurants limit the number of items they have in stock, the number of tables they can serve, or even their opening hours. Such creates “scarcity”, and signals to the market what they are offering is desirable. Let’s explore this powerful concept.

Email lists aren’t dead. While it’s not a new marketing channel and open rates have been diminishing, email lists are still highly strategic for most retailers. Furthermore, an increasing number of retailers are using their own email lists to get greater insight on their customers through email surveys, a quick and less expensive manner of reaching consumers.

Loyalty programs are nothing new, in fact, they date back a century ago. A notable, early effort was the US-based S&H Green Stamp program in the 1930s. Consumers were provided with small stamps when they made purchases from participating retailers, stuck them onto pages of booklets, and redeemed them for products when the collected stamps had attained a specific value.

The marketing research industry is facing several headwinds. Still, it has never been easier and as inexpensive to get consumer opinion. Not only is it possible to reach them very affordably through the internet, but it is also increasingly less necessary to ask them any questions. In fact, an unprecedented amount of behavioral and qualitative data can be collected without resorting to an opinion survey.

In 2014, Rodolphe Barrere and Louis Delaoustre liked to predict the survival or death of businesses in their neighborhoods. Within a short time, they were almost always correct in their predictions: local consumers understand their neighborhood’s challenges better than anyone. Rodolphe and Louis had discovered the power of hyperlocal intelligence.