Potloc Insights

Discover the Potloc Blog: Conducting consumer research through social networks, Potloc is a faster, more accurate way to conduct market research.

3 Approaches to Measuring Customer Satisfaction

3 minutes read

Businesses that consistently deliver quality services or products to their respective markets usually have mastered the art of customer satisfaction. This is not a walk in the park. Sustained customer satisfaction means that you have a way to measure customer experience, fix any issues, and improve from time to time.

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5 ways to make the most out of the ICSC Conference in Whistler

6 minutes read

The ICSC Whistler Conference, which takes place January 27-29 at the Fairmont Chateau Whistler Resort, is a must for North American real estate and retail professionals. Not only is it one of the most sought-after conferences in those fields, but it’s also a perfect excuse to combine business and pleasure.

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How Customer Experience Research Pays Off

9 minutes read

In the business environment, there is a huge gap between the experiences that customers want and whatever organizations are giving them.

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Why Retailers Of All Sizes Are Investing In Innovation Labs

7 minutes read

In an increasingly digital world, retailers are exploring new ways to disrupt the system and grab customers' attention. One popular choice in recent times has been retail innovation labs.

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Cannabis Retail Market Trends in Canada: What to expect?

8 minutes read

Although cannabis for recreational use has been legal for three months, dispensaries across the main provinces will have to wait until April 1, 2019, to set up shop. In the meantime, private independent cannabis companies have entered a retail arms race to secure the best locations, hire the most experienced industry professionals, and ultimately, to ensure that come April Fool’s 2019, their retail build-out will see off threats from the big names in Canada’s cannabis scene in addition to tightening regulation.

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Why Stadiums Need to Listen to Sports Fans

6 minutes read

Across North America, stadium audiences are dropping sharply. The Major League Baseball (MLB) loses nearly a million spectators a year. The National Football League (NFL) and Canadian Football League (CFL) are undergoing a similar situation. The pro sports leagues are on the alert, they must pay off their expensive new stadiums while rethinking the stadium experience for a generation that does not have the same relationship to the sport as previous ones.

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