Potloc Insights

Discover the Potloc Blog: Conducting consumer research through social networks, Potloc is a faster, more accurate way to conduct market research.

How Customer Experience Research Pays Off

8 minutes read

In the business environment, there is a huge gap between the experiences that customers want and whatever organizations are giving them.

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Why Retailers Of All Sizes Are Investing In Innovation Labs

6 minutes read

In an increasingly digital world, retailers are exploring new ways to disrupt the system and grab customers' attention. One popular choice in recent times has been retail innovation labs.

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Cannabis Retail Market Trends in Canada: What to expect?

7 minutes read

Although cannabis for recreational use has been legal for three months, dispensaries across the main provinces will have to wait until April 1, 2019, to set up shop. In the meantime, private independent cannabis companies have entered a retail arms race to secure the best locations, hire the most experienced industry professionals, and ultimately, to ensure that come April Fool’s 2019, their retail build-out will see off threats from the big names in Canada’s cannabis scene in addition to tightening regulation.

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Why Stadiums Need to Listen to Sports Fans

5 minutes read

Across North America, stadium audiences are dropping sharply. The Major League Baseball (MLB) loses nearly a million spectators a year. The National Football League (NFL) and Canadian Football League (CFL) are undergoing a similar situation. The pro sports leagues are on the alert, they must pay off their expensive new stadiums while rethinking the stadium experience for a generation that does not have the same relationship to the sport as previous ones.

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Why The Luxury Retail Segment Is Exploding In Canada

5 minutes read

The Canadian luxury retail market is red hot right now. Indeed, there has been an increase of upscale brands opening flagship stores in major cities (especially Toronto and Vancouver) over the last three years, notably French fashion houses Chanel, Hermès as well as Swiss watchmaker Richard Mille. According to Retail Insider, almost 40 percent of the about 50 new international retailers that entered Canada in 2017 were considered to be “in the luxury segment of the market”.

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The Rise of Grocerytainment: Food for fun

3 minutes read

These days the grocery store has become much more than just a place to buy food and household goods.   It’s now a social gathering place – and in some cases even a place to play – as the trend toward grocerytainment takes hold.  

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