Potloc Insights

You may remember the movie “Minority Report” in which the irises of pedestrians are scanned in public spaces. In 2019, this technology is no longer a distant reality, and that includes the retail sector.

Not a day passes by without a new innovation in retail. We have examined the major market trends and identified three innovations from the best retailers that are revolutionizing the customer experience.

Delivering a great customer experience is not that difficult for a small shopkeeper who doesn’t have any employees. It’s all about knowing the products, understanding the customers and doing the right thing for them. When it comes to larger business with multiple employees or, worse, multiple branches or locations, things can get messy.

Doing the right the thing for the customer gets more complicated, and the challenge becomes keeping it up on a consistent basis.

Pay-to-play retailers, often referred to as “members-only” stores have come a long way. Historically the concept of purchasing membership to access specific retail environments was limited to warehouse clubs. Today, various retailers are using this concept to provide convenience, low prices as well as exclusive products and services to their customers.

Businesses that consistently deliver quality services or products to their respective markets usually have mastered the art of customer satisfaction. This is not a walk in the park. Sustained customer satisfaction means that you have a way to measure customer experience, fix any issues, and improve from time to time.

The ICSC Whistler Conference, which takes place January 27-29 at the Fairmont Chateau Whistler Resort, is a must for North American real estate and retail professionals. Not only is it one of the most sought-after conferences in those fields, but it’s also a perfect excuse to combine business and pleasure.