Potloc Insights

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Potloc tips for understanding and exploiting your data

6 minutes read

Your study gives you a large amount of data. Here are some tips for understanding and using it.

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Amazon Go, a Window into the Future of Retail?

5 minutes read

Amazon entered the food retail space when it launched AmazonFresh in March 2017 and has found other ways to grow its footprint in the sector, acquiring Whole Foods in the process. The retail giant could open 3,000 cashier-less Amazon Go stores by 2021 according to a recent Bloomberg report. New research from RBC Capital Markets even shows that if Amazon opens the projected number of these forward thinking shops by 2021, the company could generate roughly $4.5 billion in sales a year. So… could Amazon Go become the future of retail? Let’s find out.

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Everything you always wanted to know about Omnichannel

2 minutes read

Many companies already have an omnichannel strategy. Is this the first time you’ve heard these words? If so, then you are part of the 55% of companies that have not developed an omnichannel strategy.

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How Machine Learning Will Turn Consumer Data Into Gold

6 minutes read

In this modern era, almost everything we do generates data. That includes purchasing goods online and offline. Understanding these huge volumes of data goes beyond human capabilities, hence retailers can deploy machine learning solutions to make sense of these. Let’s explore such developments, methods, and insights that are modernizing the retail sector.

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How Retailers can leverage Facial Recognition

5 minutes read

You may remember the movie “Minority Report” in which the irises of pedestrians are scanned in public spaces. In 2019, this technology is no longer a distant reality, and that includes the retail sector.

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Three innovations that will change retail forever

6 minutes read

Not a day passes by without a new innovation in retail. We have examined the major market trends and identified three innovations from the best retailers that are revolutionizing the customer experience.

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