Potloc Insights

Several different consumer profiles comprise a single store’s clientele. These groups of consumers have their own specific buying habits and expectations; efficiently attracting them into your store requires a distinct form of treatment. Here is how you can benefit from your five primary client groups.

With the advent of Big Data, improving data performance, whether its source is internal, from surveys or market studies, is eminently strategic. Effective internal corporate structuring is therefore essential.

Customer in Training reads the little flag-shaped sign. The six-year-old girl valiantly pushes her mini shopping cart down the aisles, her candy-pink fairy costume making waves with each step. Some customers find it touching. But is this tactic a profitable one for the retailer?

After 130 years of existence, Sears found itself under the US creditor protection act on October 14. What lesson should be learned from this major event? Never stop listening to your customers and implementing Voice of Customer (VoC) programs.

In your brand success toolbox, the trade area remains a benchmark to identify a commercial location’s geographic potential. This visual tool helps to understand how the geographical origin of your customers influences your business results. Mastering the trade area concept could help you find your next ideal location, but also, attract and retain your local customers.

We all know about Target, which lost $2 billion over two years on Canadian soil. Many giants, leaders in their sector, have failed despite their size, resources, and strategy.