Potloc Insights

Discover the Potloc Blog: Conducting consumer research through social networks, Potloc is a faster, more accurate way to conduct market research.

4 steps Towards Data-driven Companies

4 minutes read

With the advent of Big Data, improving data performance, whether its source is internal, from surveys or market studies, is eminently strategic. Effective internal corporate structuring is therefore essential.

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Do mini Shopping Carts for Kids increase sales?

4 minutes read

Customer in Training reads the little flag-shaped sign. The six-year-old girl valiantly pushes her mini shopping cart down the aisles, her candy-pink fairy costume making waves with each step. Some customers find it touching. But is this tactic a profitable one for the retailer?

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Voice of Customer programs could have saved these 5 retailers

5 minutes read

After 130 years of existence, Sears found itself under the US creditor protection act on October 14. What lesson should be learned from this major event? Never stop listening to your customers and implementing Voice of Customer (VoC) programs.

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How to use Trade Areas strategically?

4 minutes read

In your brand success toolbox, the trade area remains a benchmark to identify a commercial location’s geographic potential. This visual tool helps to understand how the geographical origin of your customers influences your business results. Mastering the trade area concept could help you find your next ideal location, but also, attract and retain your local customers.

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The Secret to a Successful International Expansion

6 minutes read

We all know about Target, which lost $2 billion over two years on Canadian soil. Many giants, leaders in their sector, have failed despite their size, resources, and strategy.

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4 Golden rules of retail survival

5 minutes read

In a complex world, being intelligent means ignoring the irrelevant rather than accumulating an abundance of information. Yet retailers rely on increasingly more complex data in order to act. Almost all of their forecasts turn out to be completely wrong, while current forecasts, including the announcement of the death of the retail trade, follow the same path. Here are four golden rules to follow in order to make enlightened decisions in a changing world that nobody seems to understand anymore.

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