Potloc Insights

At Potloc, we’ve been working towards a clear vision of the future of consumer research —one that has evolved with the modern consumer and along with their use of social media. One that for consumers is a seamless, non-intrusive way to express their opinions. And for enterprises, it is a hyper-targeted and accurate way to understand the communities they serve via social networks. 

In the last fifteen years, web panels have been described as an efficient method in market surveys. You might have guessed that the massive adoption of the internet and computing applications among the general public is behind that trend.

Social media surveys are the newest addition to consumer research methodologies. While social networks have been around for a while now, research methodologies have remained somewhat within the traditional spectrum of online panels, phone and intercept interviews. 

Social media networks have been around for a while. Back in 1997, Six Degrees was all the rage until Facebook took the crown in 2004. In the following years, many entrepreneurs attempted to become the “new Zuckerberg”, stepping into this virtual world with platforms like Instagram, Snapchat or Whatsapp.

At Potloc, we wanted to give a voice to the brave health workers who are in the front lines of the COVID-19 crisis in Canada. We conducted a study in partnership with the Canadian Public Health Association.

 

 

Marc Di Gaspero started his journey at Potloc 2 years ago. With more than 10 years of experience in market and consumer research, he is at the helm of our research team that delivers hundreds of studies to businesses in categories as diverse as retail, real estate, CPG, and municipalities.