Potloc Insights

At Potloc we thrive on curiosity. And it is the consumers we question that guide our never-ending learning path. So, to spice things up a little, we decided to use our methodology –and the brains of our hyper-talented team of researchers, to survey Canadians about the upcoming Federal Election of October 21st.

It was the year 2017 when the “Retail Apocalypse” made headlines, sending retailers and shopping mall operators into a frantic panic. Two years after, the sinister doomsday keeps popping up in the press as a dark reminder of the sword hanging above businesses’ heads. The big question everyone seems to try to answer is “what to do to survive and –not only survive but thrive”?

Net Promoter Score, or NPS, measures customer experience and predicts business growth. This proven metric has had a profound effect in the business world and provides the core measurement for customer experience management programs around the globe.

Placing the client at the centre of your company’s concerns has become a key step in putting a strong marketing strategy in place.

Information has become our lifeblood. Every decision must be data-driven, above all else. In this respect, consumer studies have proven to be a vital element of corporate strategy.

Several different consumer profiles comprise a single store’s clientele. These groups of consumers have their own specific buying habits and expectations; efficiently attracting them into your store requires a distinct form of treatment. Here is how you can benefit from your five primary client groups.