Potloc Insights

Social media networks have been around for a while. Back in 1997, Six Degrees was all the rage until Facebook took the crown in 2004. In the following years, many entrepreneurs attempted to become the “new Zuckerberg”, stepping into this virtual world with platforms like Instagram, Snapchat or Whatsapp.

At Potloc, we wanted to give a voice to the brave health workers who are in the front lines of the COVID-19 crisis in Canada. We conducted a study in partnership with the Canadian Public Health Association.

 

 

Marc Di Gaspero started his journey at Potloc 2 years ago. With more than 10 years of experience in market and consumer research, he is at the helm of our research team that delivers hundreds of studies to businesses in categories as diverse as retail, real estate, CPG, and municipalities.

Traditionally, consumer research has been about asking questions to consumers to understand their behaviors. No matter what method is being used, once the survey is over, the communication usually ends. If you think about it, in a way, this approach is “using” the consumer to extract his opinions, and then treating them almost like a date you’ll never call back.

At Potloc we thrive on curiosity. And it is the consumers we question that guide our never-ending learning path. So, to spice things up a little, we decided to use our methodology –and the brains of our hyper-talented team of researchers, to survey Canadians about the upcoming Federal Election of October 21st.

It was the year 2017 when the “Retail Apocalypse” made headlines, sending retailers and shopping mall operators into a frantic panic. Two years after, the sinister doomsday keeps popping up in the press as a dark reminder of the sword hanging above businesses’ heads. The big question everyone seems to try to answer is “what to do to survive and –not only survive but thrive”?