Potloc Insights

Discover the Potloc Blog: Conducting consumer research through social networks, Potloc is a faster, more accurate way to conduct market research.

Stats to Make the Most out of your Consumer Research on Social Media

22 minutes read

Social media networks have been around for a while. Back in 1997, Six Degrees was all the rage until Facebook took the crown in 2004. In the following years, many entrepreneurs attempted to become the “new Zuckerberg”, stepping into this virtual world with platforms like Instagram, Snapchat or Whatsapp.

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Insights from the Canadian front lines of the COVID-19 pandemic

5 minutes read

At Potloc, we wanted to give a voice to the brave health workers who are in the front lines of the COVID-19 crisis in Canada. We conducted a study in partnership with the Canadian Public Health Association.

 

 

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Interview: Data Quality in the age of consumer panels

13 minutes read

Marc Di Gaspero started his journey at Potloc 2 years ago. With more than 10 years of experience in market and consumer research, he is at the helm of our research team that delivers hundreds of studies to businesses in categories as diverse as retail, real estate, CPG, and municipalities.

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5 reasons why turning consumer research into a new communication channel is a great idea.

4 minutes read

Traditionally, consumer research has been about asking questions to consumers to understand their behaviors. No matter what method is being used, once the survey is over, the communication usually ends. If you think about it, in a way, this approach is “using” the consumer to extract his opinions, and then treating them almost like a date you’ll never call back.

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Key findings of Potloc’s survey for the Canadian Federal Election

5 minutes read

At Potloc we thrive on curiosity. And it is the consumers we question that guide our never-ending learning path. So, to spice things up a little, we decided to use our methodology –and the brains of our hyper-talented team of researchers, to survey Canadians about the upcoming Federal Election of October 21st.

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The Shopping mall of the future relies on consumer insight

6 minutes read

It was the year 2017 when the “Retail Apocalypse” made headlines, sending retailers and shopping mall operators into a frantic panic. Two years after, the sinister doomsday keeps popping up in the press as a dark reminder of the sword hanging above businesses’ heads. The big question everyone seems to try to answer is “what to do to survive and –not only survive but thrive”?

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