5 reasons why transforming consumer research into a new communication channel is a great idea.

Out with the old, in with the new Traditionally, consumer research has been about asking questions to consumers to understand their behaviors. No matter what method

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5 key findings of Potloc’s survey for the Canadian Federal Election

At Potloc we thrive on curiosity. And it is the consumers we question that guide our never-ending learning path. So, to spice things up a little, we decided to use our…

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The Shopping mall of the future relies on consumer insight

It was the year 2017 when the “Retail Apocalypse” made headlines, sending retailers and shopping mall operators into a frantic panic. Two years after, the sinister…

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Everything You Need to Know About NPS (Net Promoter Score)

What does NPS stand for? Net Promoter Score, or NPS, measures customer experience and predicts business growth. This proven metric has had a profound effect in the…

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The advantages of a customer-centric strategy

Placing the client at the centre of your company’s concerns has become a key step in putting a strong marketing strategy in place.

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5 reasons to use social media for your consumer studies

Information has become our lifeblood. Every decision must be data-driven, above all else. In this respect, consumer studies have proven to be a vital element of…

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