Potloc Insights

Discover the Potloc Blog: Conducting consumer research through social networks, Potloc is a faster, more accurate way to conduct market research.

11 New Technologies that are Disrupting Consumer Research

8 minutes read

Consumer research is currently undergoing a transformation due to a number of emerging technologies. Here are eleven noteworthy aspects of this revolution that are tremendously helping market researchers.

Read More

DEV Talk: Generalized Raking for Survey Weighting

9 minutes read

In the world of surveys, it is very common that our acquired responses need to be weighted in order to achieve a sample that is representative of some target population. This process of weighting simply consists of assigning a weight (a.k.a. factor) to each respondent and calculating all survey results as a weighted sum of respondents.

For example, we might have surveyed 100 male respondents and 150 female respondents but we're targeting a male/female ratio of 48%/52%. In this simple case, we could achieve the target ratio by weighting the male responses by a factor of 0.48 / (100 / (100 + 150)) = 1.2 and weighting the female responses by 0.52 / (150 / (100 + 150) = 0.867. The technical term for this method of computing weights is Post-Stratification.

However, in a more complex scenario, where we have many different measurable demographic targets, how can we determine weights for all the survey respondents?

Read More

Social Sampling Opens Up New Channels To Gain Customer Insights

7 minutes read

Our CEO and Co-Founder, Rodolphe Barrere, explains how Social Sampling is revolutionizing the way consumer research is done in this article for Forbes.

Read More

Reaching the Unreachable: Why Social Media Sampling Provides Better Reach, Precision, and Results

10 minutes read

The hardest, but most rewarding, part of sampling both consumer and market research is finding the most relevant and honest participants who can be targeted in a niche way. In doing so, we can meet the time constraints of modern-day sampling.

Read More

10 advantages of Potloc consumer studies

6 minutes read

Let’s be frank: everyone hates surveys. Consumers don’t have the time (or the interest) to give you feedback. So how on earth does Potloc miraculously convince thousands of consumers to participate in their surveys every day, without offering any rewards?

Read More

The Future Of Research Is Social

9 minutes read

According to Hootsuite’s latest Digital Statshot Report, more than half of the world’s population is now on social media. Not ever in human history, we had such vast access to information, people, news, and interconnectivity. The implications of this are numerous in terms of human communication, how people interact with brands and businesses worldwide, and how companies extract consumers’ insights.

Read More