Are ethical shoppers really just trendy hypocrites?

Shopping ethically has never been more popular than it is now. At least, that’s what studies seem to suggest. In 2013, only 2% of consumers were interested in a…

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How to understand your non-shoppers and get them through the door

Non-shoppers represent the targeted clientele that currently does not visit your store. Understanding them is of the utmost importance, because these potential consumers…

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How to help your clients become better consumers

Green in their heart, dull in their actions … a new generation of half-green consumers with great ambition but little money is growing fast.

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Millennials’ true impact on retail

Rethinking our relationship with Millennials Over the past several years, the professional sphere has been in a state of panic, meticulously preparing for the day…

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Is Retail Dead?

Headlines are announcing brand closures with a vengeance. We’re living in a state of retail fearmongering, with claims that “retail is dying, we’re living in the retail…

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PRESS REVIEW : THE GREAT RETAIL BIFURCATION

No one is fooled; the alleged “retail apocalypse” is under investigation.

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