Potloc Insights

In this video, our CEO Rodolphe Barrere speaks about targeting for research on social media and its implications on data quality. A must-watch for every marketer, consultant, and decision-maker out there who's willing to get on board with the future of research. 

 

 

You’ve probably noticed many stores tend to cluster in one specific spot, with a similar product and service offerings. While it might seem more logical for similar businesses to be far away from one another, two business theories show that it may not be efficient for competitors to go that route.

The needs of tomorrow must be identified today. What made a business stand out yesterday is now industry standard. How you remain competitive is unique to your business, but changes in expectations about retail practices are relevant to all. Here are five areas of business where customer expectations will be changing in the near future.

It is no secret that the North American retail landscape has faced some challenges in recent years. Consumption patterns have changed due to increasing inventory costs, the emergence of e-commerce giants such as Amazon, stagnant or declining purchasing power; meanwhile commercial rents have increased both in the US and Canada, especially within desirable postal codes. Some retailers are adapting to this new reality by maximizing their square footage and implementing “smaller is better” strategies.

If you’re a retailer expanding into a market or expanding your footprint, location is a key consideration—perhaps even the most important one.

No one can deny Amazon’s meteoric rise. The company has reported $52.9 billion in revenue in the second quarter of the year and posted its largest profit in history ($2.5 billion in Q2). However, that doesn’t mean other retailers can’t compete. Here are five marketing tactics both physical and online retailers should consider implementing to catch up with the tech giant.