Getting Lost At The Mall? Maybe Not For Much Longer
4 minutes read
4 minutes read
3 minutes read
1 minute read
In this video, our CEO Rodolphe Barrere speaks about targeting for research on social media and its implications on data quality. A must-watch for every marketer, consultant, and decision-maker out there who's willing to get on board with the future of research.
5 minutes read
You’ve probably noticed many stores tend to cluster in one specific spot, with a similar product and service offerings. While it might seem more logical for similar businesses to be far away from one another, two business theories show that it may not be efficient for competitors to go that route.
4 minutes read
4 minutes read
It is no secret that the North American retail landscape has faced some challenges in recent years. Consumption patterns have changed due to increasing inventory costs, the emergence of e-commerce giants such as Amazon, stagnant or declining purchasing power; meanwhile commercial rents have increased both in the US and Canada, especially within desirable postal codes. Some retailers are adapting to this new reality by maximizing their square footage and implementing “smaller is better” strategies.