Potloc Insights

As malls are turning into entertainment centers, the traditional food court is getting a makeover. Malls now strive to offer their customers a higher-quality food experience, with better restaurants establishing themselves in shopping centers.

The rise of powerful digital networks has given more tools for retailers to do local marketing campaigns. Nowadays you can reach out to customers within specific geographical zones and venues through listings and ads that leverage mobile devices’ positioning systems. Evidently, such can come at a non-negligible cost, however there are ways to leverage those tactics without causing too much damage to your ad budget.

The traditional mall shopping experience as you know it is changing. Due to the rise of online shopping many malls suffered and were forced to close. Consumers expect more, wanting not just to shop but also to have a unique experience. Those who strive to provide are offering exclusive shopping, high-end entertainment, and haute cuisine instead of the traditional food court packed with fast food options.

The world’s leading survey provider, Survey Monkey, went public on September 26th, 2018, to the tune of $1.5 billion. Google Consumer Surveys has reached 50 countries, and Instagram makes polling users instant and engaging. While crunching big data and tracking trends are vital objectives, surveys remain an invaluable source of information for market research businesses.

The mailing list has not gotten the love it deserves. The Direct Marketing Association found that, for every one dollar invested in email marketing, there was a $39.40 return. Furthermore, retailers that grow their email list can not only market more effectively to their customer base but also get more customer feedback faster.

Large spaces formerly occupied by anchor tenants continue to sit unclaimed in Canadian shopping centers. However, there is hope amid the stressful times for retail landlords.