Potloc Insights

Three years ago, Frank And Oak made some noise by opening shops in several Canadian malls. The Montreal-based digital native apparel retailer which specializes in millennial fashion opened stores at CF Carrefour Laval in Laval, Quebec; and CF Sherway Gardens in Etobicoke, Ontario.

The Market Research Industry hit the $45USD billion mark in 2017. However, growth is slowing, decreasing to 2% since 2015. Companies are hungrier than ever for constant insights into consumer behavior, feedback on usage and data, as well as personal data Big tech companies known as FAANG, which stands for Facebook, Amazon, Apple, Netflix, and Google, are leading the charge in disrupting the market thanks to their ability to reach billions of consumers and handle a larger amount of data.

An interesting reality is taking shape these days in the retail world.

The next edition of the MAPIC international trade fair will take place from November 14 to 16 in Cannes. It is organized by Reed MIDEM, a professional event planner in France, and is an annual event for investors, promoters, and companies from all over the world to gather and discuss new trends in retail, develop new ideas, and create new partnerships.

As malls are turning into entertainment centers, the traditional food court is getting a makeover. Malls now strive to offer their customers a higher-quality food experience, with better restaurants establishing themselves in shopping centers.

The rise of powerful digital networks has given more tools for retailers to do local marketing campaigns. Nowadays you can reach out to customers within specific geographical zones and venues through listings and ads that leverage mobile devices’ positioning systems. Evidently, such can come at a non-negligible cost, however there are ways to leverage those tactics without causing too much damage to your ad budget.