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Discover the Potloc Blog: Conducting consumer research through social networks, Potloc is a faster, more accurate way to conduct market research.

Online reviews are disrupting the consumer researcher industry

10 minutes read

OpenTable, TripAdvisor, Google Reviews, Yelp, Foursquare, Facebook, Amazon, Booking.com, the list goes on. All of these well-established brands rely on consumer-generated content to generate a huge amount of retailers’ and products’ reviews.

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Clicks to Bricks: Why Do Online Retailers Go Physical?

3 minutes read

There is a recent phenomenon which is sometimes called “clicks to bricks”. In other words: online retailers building physical stores. A report by Jones Lang LaSalle points that digitally native brands such as Casper, Adore Me and Allbirds are about to open 850 new “physical” stores over the next five years. Even Amazon, the e-commerce king, has started initiatives such as Amazon Go (a chain of physical grocery stores). Let’s explore some of the reasons behind that fascinating trend.

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How To Convince Ecommerce Retailers To Open a store In Your Location

3 minutes read

Three years ago, Frank And Oak made some noise by opening shops in several Canadian malls. The Montreal-based digital native apparel retailer which specializes in millennial fashion opened stores at CF Carrefour Laval in Laval, Quebec; and CF Sherway Gardens in Etobicoke, Ontario.

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How FAANG could eat the market research industry for breakfast

8 minutes read

The Market Research Industry hit the $45USD billion mark in 2017. However, growth is slowing, decreasing to 2% since 2015. Companies are hungrier than ever for constant insights into consumer behavior, feedback on usage and data, as well as personal data Big tech companies known as FAANG, which stands for Facebook, Amazon, Apple, Netflix, and Google, are leading the charge in disrupting the market thanks to their ability to reach billions of consumers and handle a larger amount of data.

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Measuring Sales per square foot in an Omnichannel World

4 minutes read

An interesting reality is taking shape these days in the retail world.

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Getting the Most Out of Your Time at MAPIC in Cannes 2018

6 minutes read

The next edition of the MAPIC international trade fair will take place from November 14 to 16 in Cannes. It is organized by Reed MIDEM, a professional event planner in France, and is an annual event for investors, promoters, and companies from all over the world to gather and discuss new trends in retail, develop new ideas, and create new partnerships.

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