Industries | POTLOC INSIGHTS

30/08/2019

The Shopping mall of the future relies on consumer insight

https://www.potloc.com/blog/wp-content/uploads/2019/08/The-Shopping-mall-of-the-future-relies-on-consumer-insight.jpg 896 597 POTLOC INSIGHTS POTLOC INSIGHTS https://www.potloc.com/blog/wp-content/uploads/2019/08/The-Shopping-mall-of-the-future-relies-on-consumer-insight.jpg 30/08/2019 25/05/2020

It was the year 2017 when the “Retail Apocalypse” made headlines, sending retailers and shopping mall operators into a frantic panic. Two years after, the sinister doomsday keeps popping up in the press as a…

05/06/2019

Everything You Need to Know About NPS (Net Promoter Score)

https://www.potloc.com/blog/wp-content/uploads/2019/06/photo-1495106245177-55dc6f43e83f-1.jpg 750 500 POTLOC INSIGHTS POTLOC INSIGHTS https://www.potloc.com/blog/wp-content/uploads/2019/06/photo-1495106245177-55dc6f43e83f-1.jpg 05/06/2019 29/10/2020

What does NPS stand for? Net Promoter Score, or NPS, measures customer experience and predicts business growth. This proven metric has had a profound effect in the business world and provides the core measurement for…

22/05/2019

The advantages of a customer-centric strategy

https://www.potloc.com/blog/wp-content/uploads/2019/05/Advantage-customer-centric-1.jpg 940 440 POTLOC INSIGHTS POTLOC INSIGHTS https://www.potloc.com/blog/wp-content/uploads/2019/05/Advantage-customer-centric-1.jpg 22/05/2019 25/05/2020

Placing the client at the centre of your company’s concerns has become a key step in putting a strong marketing strategy in place. It is rumoured that Amazon CEO Jeff Bezos likes having an…

21/05/2019

5 reasons to use social media for your consumer studies

https://www.potloc.com/blog/wp-content/uploads/2019/05/image7-Copie.jpg 770 515 POTLOC INSIGHTS POTLOC INSIGHTS https://www.potloc.com/blog/wp-content/uploads/2019/05/image7-Copie.jpg 21/05/2019 25/05/2020

Information has become our lifeblood. Every decision must be data-driven, above all else. In this respect, consumer studies have proven to be a vital element of corporate strategy. The rise of social media has…

15/04/2019

5 consumer profiles with opinions that matter

https://www.potloc.com/blog/wp-content/uploads/2019/04/image5.jpg 1999 1335 POTLOC INSIGHTS POTLOC INSIGHTS https://www.potloc.com/blog/wp-content/uploads/2019/04/image5.jpg 15/04/2019 25/05/2020

Several different consumer profiles comprise a single store’s clientele. These groups of consumers have their own specific buying habits and expectations; efficiently attracting them into your store requires a distinct form of treatment. Here is…

09/04/2019

Do mini Shopping Carts for Kids increase sales?

https://www.potloc.com/blog/wp-content/uploads/2019/04/Does-mini-Shopping-Carts-for-Kids-increase-sales.jpg 1000 570 POTLOC INSIGHTS POTLOC INSIGHTS https://www.potloc.com/blog/wp-content/uploads/2019/04/Does-mini-Shopping-Carts-for-Kids-increase-sales.jpg 09/04/2019 25/05/2020

Customer in Training, reads the little flag-shaped sign. The six-year-old girl valiantly pushes her mini shopping cart down the aisles, her candy-pink fairy costume making waves with each step. Some customers find it touching. But…