It was the year 2017 when the “Retail Apocalypse” made headlines, sending retailers and shopping mall operators into a frantic panic. Two years after, the sinister doomsday keeps popping up in the press as a…
read moreWhat does NPS stand for? Net Promoter Score, or NPS, measures customer experience and predicts business growth. This proven metric has had a profound effect in the business world and provides the core measurement for…
read morePlacing the client at the centre of your company’s concerns has become a key step in putting a strong marketing strategy in place. It is rumoured that Amazon CEO Jeff Bezos likes having an…
read moreInformation has become our lifeblood. Every decision must be data-driven, above all else. In this respect, consumer studies have proven to be a vital element of corporate strategy. The rise of social media has…
read moreSeveral different consumer profiles comprise a single store’s clientele. These groups of consumers have their own specific buying habits and expectations; efficiently attracting them into your store requires a distinct form of treatment. Here is…
read moreCustomer in Training, reads the little flag-shaped sign. The six-year-old girl valiantly pushes her mini shopping cart down the aisles, her candy-pink fairy costume making waves with each step. Some customers find it touching. But…
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