The global virtual reality (VR) and augmented reality (AR) market is currently estimated
at $27 billion and potentially whopping $209 billion in 2022. Thus far, such technologies have made a lasting impression in the video game industry, notably with the success of Pokémon GO
. Though still in their infancy, such technologies are already helping drive sales and solve customer problems in the retail sector. Now is the time to explore some interesting use cases.