Consumer Research | POTLOC INSIGHTS

04/06/2020

Stats to Make the Most out of your Consumer Research on Social Media

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Social media networks have been around for a while. Back in 1997, Six Degrees was all the rage until Facebook took the crown in 2004. In the following years, many entrepreneurs attempted to become the…

16/04/2020

Potloc Study: Canadian health workers share their insights from the front lines of the COVID-19 pandemic

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At Potloc, we wanted to give a voice to the brave health workers who are in the front lines of the COVID-19 outbreak. We are releasing data from a study conducted in partnership with the…

26/02/2020

Data Quality in the age of consumer panels: an interview with Potloc’s head of research Marc Di Gaspero

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Marc Di Gaspero started his journey at Potloc 2 years ago. With more than 10 years of experience in market and consumer research, he is at the helm of our research team that delivers hundreds…

11/04/2019

Towards Data-driven Companies

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With the advent of Big Data, improving data performance, whether its source is internal, from surveys or market studies, is eminently strategic. Effective internal corporate structuring is therefore essential. Today, having the right information…

04/04/2019

Voice of Customer programs could have saved these 5 retailers

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After 130 years of existence, Sears found itself under the US creditor protection act on October 14. What lesson should be learned from this major event? Never stop listening to your customers and implementing Voice…

03/04/2019

How to use Trade Areas strategically?

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In your brand success toolbox, the trade area remains a benchmark to identify a commercial location’s geographic potential. This visual tool helps to understand how the geographical origin of your customers influences your business results.…