Social media surveys are the newest addition to consumer research methodologies. While social networks have been around for a while now, research methodologies have remained somewhat within the traditional spectrum of online panels, phone and…
read moreSocial media networks have been around for a while. Back in 1997, Six Degrees was all the rage until Facebook took the crown in 2004. In the following years, many entrepreneurs attempted to become the…
read moreAt Potloc, we wanted to give a voice to the brave health workers who are in the front lines of the COVID-19 outbreak. We are releasing data from a study conducted in partnership with the…
read moreMarc Di Gaspero started his journey at Potloc 2 years ago. With more than 10 years of experience in market and consumer research, he is at the helm of our research team that delivers hundreds…
read moreWith the advent of Big Data, improving data performance, whether its source is internal, from surveys or market studies, is eminently strategic. Effective internal corporate structuring is therefore essential. Today, having the right information…
read moreAfter 130 years of existence, Sears found itself under the US creditor protection act on October 14. What lesson should be learned from this major event? Never stop listening to your customers and implementing Voice…
read more- 1
- 2