There is a recent phenomenon which is sometimes called “clicks to bricks
”. In other words: online retailers building physical stores. A report
by Jones Lang LaSalle points that digitally native brands such as Casper, Adore Me and Allbirds are about to open 850 new “physical” stores over the next five years. Even Amazon, the e-commerce king, has started initiatives such as Amazon Go
(a chain of physical grocery stores). Let’s explore some of the reasons behind that fascinating trend.