If You Want to Gather Insights on Consumers, go Where they Hang Out: How Social Media is Changing Research
5 minutes read
Co-Founder & CEO at Potloc, Rodolphe started Potloc in 2013 as a low-tech experiment with Louis Delaoustre to help businesses make better decisions by interviewing and surveying the audiences they serve. Since then, Potloc has refined and iterated a new methodology that uses social networks and geotargeting technology to access the right respondents and extract accurate insights from any consumer group anywhere in the world, from B2C and B2B audiences. In his role as Potloc’s CEO, Rodolphe has raised $20M+ with Canadian and international VCs and run three offices in Montreal, New York, and Paris with more than 100 employees. In 2021 Rodolphe was named by Forbes on their Under 30’s list of leaders to watch in the tech space.
5 minutes read
7 minutes read
Our CEO and Co-Founder, Rodolphe Barrere, explains how Social Sampling is revolutionizing the way consumer research is done in this article for Forbes.
10 minutes read
The hardest, but most rewarding, part of sampling both consumer and market research is finding the most relevant and honest participants who can be targeted in a niche way. In doing so, we can meet the time constraints of modern-day sampling.
9 minutes read
According to Hootsuite’s latest Digital Statshot Report, more than half of the world’s population is now on social media. Not ever in human history, we had such vast access to information, people, news, and interconnectivity. The implications of this are numerous in terms of human communication, how people interact with brands and businesses worldwide, and how companies extract consumers’ insights.
1 minute read
In this video, our CEO Rodolphe Barrere speaks about targeting for research on social media and its implications on data quality. A must-watch for every marketer, consultant, and decision-maker out there who's willing to get on board with the future of research.