In the past few years, artificial intelligence (commonly referred to as “AI”) has made immense progress and has found many applications in various industries. The retail sector is no exception. In a recent study
conducted by BRP Consulting, it was discovered that in the next three years, there will be a 45% increase in the use of AI by retailers, notably from a customer experience perspective. Let’s examine some aspects of artificial intelligence that can benefit online as well as brick-and-mortar retailers.