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consumer panel right method

Online Consumer Panels: The right method for your research?

5434 3623 POTLOC INSIGHTS

Conducting quantitative consumer research is a big endeavour for any company. It takes time, effort, planning and strategizing, and –unless you are doing it yourself, it also requires choosing the right data provider.   But…

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5 reasons why transforming consumer research into a new communication channel is a great idea.

3840 2160 POTLOC INSIGHTS

Out with the old, in with the new Traditionally, consumer research has been about asking questions to consumers to understand their behaviors. No matter what method is being used, once the survey is over, the…

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